As a marketer, you should know the importance of SERPs. You should know that SERPs are continuously evolving. Moreover, they will continue to evolve in the future.
Therefore, you should get insightful information about the SERPs. After getting insightful information, you should try to develop new SEO strategies. Due to the digital transformation of industries during the pandemic period, the demand for SEO is also increasing.
Nowadays, SEO has got a central place in all marketing activities. Moreover, it is also evolving regardless of the recent events. If you want to stay on top in the SERPs, you will have to adapt content strategies for the universal SERPs. Here, we will discuss how to stay on top with universal SERPs.
What Are Universal SERPs?
If we want to stay on top of the SERPs, we have to keep a close eye on the core updates and algorithmic changes. No doubt, it has become the most challenging component of SEO for marketers. Google is evolving by enhancing the experience of visitors.
Therefore, if we want to keep our websites stable, we have to stay updated. In the universal SERPs, there comes a group of results. In this group of results, there come images, videos, rich snippets, and local businesses. From the SEO point of view, we call them blended search.
Their results appear in different formats based on the search query of your website. This thing is showing that Google is giving preference to the visual types of formats in the SERP. When you will stay ahead of universal SERPs, you can strengthen brand awareness.
Use Image SEO and Visual Search Strategies:
Images are the most important components of the universal SERPs. With the help of Google, we can easily serve various images for the users. If you will upload relevant and engaging images, you will get more chances to appear in the universal SERPs.
While creating the best quality images, you should keep in mind some essential things. For example, you should include information in the images. To get more traffic and impressions, you can also include CTA on these images.
You should also share the original images on your website. While uploading these images, you should make sure that these images should not increase the loading speed of your website. You should also tag the images with the correct Metadata.
In some cases, you can easily rank the data on your website. Anyhow, you may have to face problems driving traffic from the images. To overcome this problem, you will have to focus on image SEO. Moreover, you should also adopt the best visual search strategies.
Follow a Proper Video SEO Plan:
When we search a keyword on Google, we can also find visual content in the form of videos. Therefore, we should also include videos in the digital marketing plan. The results of the research are showing that almost 62% of the universal SERPs contain videos.
If you want to optimize your website for this kind of content, you can also follow some essential tips. First, you should publish the videos relevant to the content of your website both on the domain and YouTube. Secondly, while uploading videos on YouTube, you should make sure that you have used CTAs to drive traffic to your website.
Research by a dissertation help firm shows that in some cases, you will not find videos relevant to the content of your website. Under such a situation, you will have to tailor the videos relevant to the content of your website. You can also make use of schema for better results in Google.
While incorporating videos on your website, you should never forget to add the transcript. If you want to create compelling videos for the users, you require planning from start to end. To improve the visual search, you should never forget to include creative resources in the content.
Focus on Rich Format Results:
To enhance the interaction of the users, Google is also offering rich format results in the form of a Google carousel. You can see these kinds of results on mobile devices. In these results, the users may find customer reviews, pricing and Google rating, etc.
If you want to get these results, you can focus on various things. First, you should optimize the Google My Business profile of your business. Secondly, you should focus on the quality of the images. Thirdly, you should get high-rated reviews from the customers. Fourthly, you can also add the structured data in the posts. At last, you may focus on the creation of high-quality content.
Optimize Your Website for Local Results:
Sometimes, your customers may search your business by using local words. Here, you should also optimize your website for universal SERPs. These queries will show that users want to search the physical locations of your business.
If you want to optimize your website for these kinds of SERPs, you will have to follow some essential tips. First, you should edit and complete Google My Business Listing. Here, you should provide the correct information relevant to the business. Secondly, you should try to generate lots of reviews for your website.
Thirdly, you should include all the physical locations of your business on the website. In the location schema, you can also add GPS data. These kinds of SEO strategies will play a vital role in the SEO of your website.
The experts should understand that SERPs are continuously changing. Moreover, it will continue to change in the future. If SEO professionals want to stay on top of universal SERPs, they should try to understand the relationship between intent, traffic, and conversion of their websites.
They should also find out new ways to target behavioral keywords. Webmasters can also focus on the creation and optimization of the right type of content. Sometimes, Google can’t understand the content on your website. Under such a situation, you can use schema.
You should also focus on the rich snippet results. When you will follow the above-mentioned strategies, you can provide help to algorithms to find the right type of content on your website. Anyhow, you should also focus on the recent updates of Google.