Cable TV has been the most loved medium of entertainment all around the world. That is because the convenience it gave to people to watch their favorite content from the comfort of their homes was unparalleled and never seen before. This is why it created waves of advancement in the entertainment industry when it was released back in the 50s.
Although there were other mediums for visual content consumption such as cinemas and home media, these weren’t convenient solutions. Like in the case of cinema, it was more of an occasion to gather friends and family to watch a newly released film. Viewers have to pay for tickets every time need to go to watch a film, and it was more about the company and people than the film which was been watched.
Similarly, home media like CDs and DVDs were mostly for movie fanatics who wanted to keep memorabilia of their favorite film in this medium so that they can watch it whenever they want. So, mediums like these weren’t the go-to option to consume visual content but were rather a parallel sub-division of the bigger entertainment industry which was moving on its own.
But talking about cable TV, it has always been the primary entertainment choice that many users just prefer to enjoy due to its convenience factor. They just would turn on their TV and watch whatever is present there, without the need to go to a theater, buy a ticket or a CD or DVD. This was the reason that cable TV enjoyed almost half a decade of popularity without little to no competition.
But today’s entertainment dynamics changed quite a bit, people no longer have time to stick to their TV screen 24/7 to consume content. Plus, with the technological innovation, we have new and even better platforms for the consumption of visual content, and that is streaming apps.
Streaming has become the strongest contender cable TV has ever faced in its lifespan, so much so, that it is pushing cable to the brink of extinction. Reports suggest that streaming can take over 50 percent of cable market’ share as early as 2024. This has also made cable companies shift their business model and many cable companies like Cox cable are including streaming in their lineup as well.
Talking about Cox, their contour streaming app now comes as a standard part of every cable package. This isn’t just limited to Cox but every major cable provider in the country like Spectrum, Xfinity, and Direct TV among many others are going the same route. That’s because it’s evident now that the future belongs to streaming and internet-based platforms
The Convenience Offered by Streaming Services
A major reason why people are preferring streaming platforms over cable TV is the convenience factor. In retrospect, streaming services are always present with you whether on your TV, laptop, smartphone, or any other smart device. This means you also have the option to watch content on the go. This portability factor was never available with cable. Talking about the content lineup, it is also quite diverse in comparison to cable.
Viewers can watch titles from all around the world. This includes blockbuster movies and popular TV shows in many languages. However, with cable, there is a limited set of channels that users can watch. Then there is no equipment rental, no fuss to move services, and are much less in cost compared to cable TV. These are a few reasons that have made people take up streaming as their primary source of entertainment.
No Equipment Required for Streaming Apps
Now streaming technology has gone one step further to integrate live TV channels in their apps. The cable companies and their apps that we briefly talked about above have given users the ability to watch live TV content along with on-demand titles.
This has added another layer of convenience allowing users to watch live TV on the move. Plus, the introduction of TV channels in streaming apps has effectively removed the need for any physical equipment like cable boxes and cables as well.
As most people have smart TVs today, and these smart TVs have the option to install these streaming apps on them directly. This has allowed users to subscribe to a cable package, and install that cable provider’s app on their smart TVs and phones to watch TV without the need for a physical Cable or TV boxes.
This means that the transfer of services has also become quite easier since a user does not need to take their equipment with them whenever they are moving places, the only thing they need is an internet connection to watch TV whenever and wherever they want.
But one thing to note here is that not all apps are available on all types of smart TV platforms. For example, most of these cable streaming apps are available for Android and iOS but compatibility with platforms like Apple TV, Amazon Fire Stick, and Roku might become a problem. One such example is of Cox Contour streaming app, which is only available for iOS and Android.
So just to avoid any inconvenience users should first try the app of their service provider on their smart TV before getting rid of any equipment and completely shifting on streaming altogether.
There are several benefits of streaming not only usage-wise but also in terms of infrastructure and cost-effectiveness. This is the reason why many people are preferring streaming over cable today. The inclusion of live TV into the streaming culture has made things even more streamlined and now there is no need for any equipment like TV boxes and cables that can further save users’ cost on these things as well as make them free from installation charges and hassles of moving the service.