By the end of this year, digital marketing is estimated to be worth $460 billion. That number is pretty unfathomable to most of us, yet it shows the importance of digital marketing.
One type of digital marketing is email marketing. But what’s so important about email? If there are social media out there as well as blogs and websites, isn’t email sort of dead?
The short answer: No.
Email marketing is more important than ever. Keep reading to learn more about why and to learn email marketing ideas you can use for your business.
What Is Email Marketing?
There are a lot of different types of digital marketing out there, and email marketing is one of them. It is marketing that uses email to reach people and target audiences to promote products and services or deliver an important message about your business.
Email marketing typically includes:
- Sending emails to interact with customers or potential customers
- Including ads in other businesses’ emails to increase your potential leads
Benefits of Email Marketing
All types of marketing have benefits, but email marketing has some unique ones.
While it can seem daunting and difficult to stay up-to-date with all the new types of marketing and what you should be doing on a daily basis, top marketing tools can help you!
Here are just a couple of the benefits you can gain from using email marketing in your business.
Build Relationships That Are Yours
The importance of this header is that “are yours” is in there. What does this mean?
It means that when you use email marketing, you own a list of emails. This list is yours, and no one can take that away from you. On the other hand, other types of digital marketing, like using social media, are not yours. The platform owns your followers and your information.
Think about it. When Instagram and Facebook went out for a few hours in 2021, everyone freaked out – especially businesses that utilize social media as a huge part of their brand.
If you had email marketing under your belt during this, you could simply send an email saying something like, ‘hey! We’re still here and better than ever! Head on over to our website!’
You own those relationships and email addresses to touch base with whenever you want!
Build Brand Awareness
In addition to building relationships, email marketing also builds brand awareness. The more you are at the front and center of your customers’ minds, the more likely they are going to come back and order something else from your business.
This keeps them interested in what you have to offer since they see your brand name pop up.
You can send emails to customers to tell them about new products or services.
If you design a new t-shirt, you can send a blast email over to your customers to let them know!
Email Marketing Ideas
If you want to stand out, you need to think of some creative email marketing ideas to use. We’ve compiled a few that you can use to improve your marketing!
Send a Weekly Newsletter
To keep your customers up-to-date with what you are doing, what your business is up to, and why they should care, you should send a weekly (or monthly) newsletter.
This keeps customers reading to learn more about your business. This will also incentivize them to click on links that you put in the email, potentially generating more sales.
Use Engaging Subject Lines
One of the most important things to do to make sure your email marketing works is to use engaging subject lines.
Here are a few examples:
Instead of “Read meat is not good for you,” you could say, “We were right – it’s bad for your health”.
Instead of “Stop scrolling aimlessly on social media,” you could say, “You’re killing your productivity…here’s how”.
The latter two are both more engaging. Your audience will want to click on the emails to learn more about what you have to say. Whereas if you read “stop scrolling…”, you may ignore it because you’ve heard it a million times before.
This keeps your open rates much bigger than if you use the former subject lines.
Always Have a Call-to-action
Without a call-to-action, people don’t know what to do with your email. They’ll open it up, skim it, and then close out.
What else were they supposed to do? You need to tell them what to do! Here are a few examples:
- If you want them to buy a product, you need to tell them where to go and provide a link to that
- If you want them to sign up for a new campaign or another newsletter, you do separately, supply the signup button in the email
- If you want them to share the email with others to increase your email list, provide an incentive and tell them how to share it
By including these call-to-actions in your email marketing, you will get more of a response and a better conversion rate from your emails as well.
Email Marketing 101 That You Can Actually Use
You may have heard that email marketing is important before, but now you really know why it’s important.
And it’s time to start doing it. With these email marketing ideas, you can get started with your new marketing strategy right away!
Did you enjoy these tips? Be sure to check out some other articles like this under our “business” section on our site!